Billing company want Power of Attorney to negotiate with the insurance company on my behalf. Is that normal?

I have been having some bad back pain lately and was referred to Dr that does stem cell treatment. From my understanding they use your out of network coverage and that allows them to bill higher than in network. They bill the Insurance company enough money that they don’t make you pay your deductible. Sounded pretty good. I set up an appointment for a consolation. A few days later I get a call from a company that says they do the billing for the Dr. I was like it’s just a consultation and she is most people wind up just doing the ‘treatment’ right there. Hmm bit of a red flag, any time I start to feel like I’m getting pressured into something I start to question things more closely. I get a form they want me to fill out a head of time and it wants me to grant them Power of Attorney to negotiate with the insurance company on my behalf. Is that normal? Why do they need PoA to negotiate with the insurance company? I looked up the company online and didn’t find any review about the doing the billing for people but the reviews for working for the company are poor (Glassdoor, LinkedIn, etc). Has anyone run into this before?

Just for reference from what I’ve read stem cell treatment for back pain usually involves pulling bone marrow out (normally from your hip) to get the stem cells and then putting them back near the bulging discs to theoretical cause them to heal. I don’t know for sure since I haven’t even talked to the Dr yet.

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